Privacy Policy

Last updated: 1 March 2026

Who We Are

Ultimate Athens Adventures operates the website ultimateathenstours.com. We provide outdoor walking tour experiences in Athens, Greece, led by tour leader George.

Contact: ask@ultimateathenstours.com

Address: Vallianeio Megaron, Panepistimiou 32, Athens 106 79, Greece

What Information We Collect

We collect minimal information, limited to what you voluntarily provide or what is gathered automatically when you visit our site.

Information You Provide

  • Contact form submissions: Your name, email address, and message content when you use our contact form.
  • Email correspondence: Any information you include when emailing us directly.

Information Collected Automatically

  • Analytics data: We use Google Analytics 4 (GA4) to understand how visitors use our site. This includes anonymised data such as pages visited, time on site, approximate geographic location, device type, and referral source. GA4 uses first-party cookies.

What We Do Not Collect

  • We do not process payments on this website. All bookings and transactions are handled by third-party platforms (Airbnb, GetYourGuide, Viator) under their own privacy policies.
  • We do not collect sensitive personal data such as financial information, health data, or government identifiers.

How We Use Your Information

  • To respond to your enquiries submitted through the contact form or email
  • To understand how visitors use our website so we can improve it
  • To monitor site performance and fix technical issues

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Cookies

Our site uses cookies set by Google Analytics 4 to collect anonymised usage data. These are first-party cookies that help us understand traffic patterns and improve our content.

You can disable cookies in your browser settings at any time. Doing so will not affect your ability to browse our website, though some analytics data will not be collected.

Third-Party Links

Our website contains links to third-party platforms where you can book tours:

  • Airbnb Experiences
  • GetYourGuide
  • Viator

We also link to social media platforms (Instagram, Facebook) and messaging services (WhatsApp). These third-party services have their own privacy policies, and we encourage you to review them before sharing personal information.

Data Retention

Contact form submissions are retained for as long as necessary to respond to your enquiry and for reasonable record-keeping purposes. Google Analytics data is retained according to Google's standard retention settings (14 months).

Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your personal data
  • Restriction: Request that we limit processing of your data
  • Portability: Request your data in a structured, machine-readable format
  • Objection: Object to processing of your personal data

To exercise any of these rights, contact us at ask@ultimateathenstours.com. We will respond within 30 days.

Data Security

Our website is served over HTTPS with SSL/TLS encryption. We take reasonable measures to protect your information, but no method of electronic transmission or storage is 100% secure.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this privacy policy or how we handle your data, contact us:

Email: ask@ultimateathenstours.com

Address: Vallianeio Megaron, Panepistimiou 32, Athens 106 79, Greece